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Email: recruitment@suncorp.com.au

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Apply now Job no: 637498
Work type: Permanent Full Time
Location: Sydney - Inner Suburbs & CBD, Brisbane - Inner Suburbs & CBD, Melbourne - Inner Suburbs & CBD
Categories: Marketing & Communications, Team Member, Pay Band 4

Customer Lifecycle Specialist

  • Execute needs based 1:1 automated event and trigger-based marketing programs to grow customer lifetime value and revenue generation
  • Use your data knowledge and customer lifecycle marketing experience to ensure we market to the right customer, at the right time with the right message
  • This role can be located in either Melbourne, Sydney, or Brisbane.


About the business

Suncorp Group includes leading general insurance, banking, life insurance and superannuation brands in Australia and New Zealand. The Group is a top 20 ASX-listed company with $96 billion in assets and aims to create engaging and simple propositions that focus on meeting customer needs and enabling them to manage their financial journey seamlessly.

About the role

As Customer Lifecycle Specialist, you will be responsible for assisting, defining and automating customer lifecycle and personalised communication programs, including onboarding, to achieve business outcomes.

More specifically you will

  • Execute needs based 1:1 automated event and trigger-based marketing programs to grow customer lifetime value, revenue, retention and connected customer metrics.
  • Support the Brand and Marketing teams with customer lifecycle programs and key initiatives.
  • Assist with developing new capabilities, MVPs and future needs for customer lifecycle management.
  • Identify data connection points across the group to improve and inform 1:1 customer campaigns.
  • Identify and integrate new sources of data to drive program insight and effectiveness.
  • Execute frameworks and processes for automated customer programs ie Outbound, Remarketing, Lifecycle - across all brands and products.
  • Execute test and learn programs to drive marketing effectiveness existing customer lifecycle programs.
  • Execute key retention strategies in the Outbound Channels.
  • Develop ongoing new strategic initiatives for the 1:1 Marketing programs.
  • Maximise ROI of customer lifecycle programs.
  • Lead the sharing of insights and experience to relevant workgroups on best practise customer lifecycle programs.
  • Work collaboratively with Platform and wider Marketing Automation teams to deliver seamless customers experiences.

Knowledge and Experience

  • A tertiary Degree in Business or Marketing is essential
  • Minimum of 3+ years marketing experience in a similar environment (either Client or Agency side) with a focus on direct marketing and/or customer marketing
  • Previous experience executing customer lifecycle activities – eDM, OTM, DM
  • Previous experience with direct marketing processes including OTM, eDM, SMS and content
  • Exposure to 1:1 automated event and trigger-based marketing programs including retention and loyalty programs
  • Understanding of databases, analytics and marketing automation technology
  • Exposure to ROI marketing management and budget management

What Suncorp can offer you

  • High potential career development opportunities at an ASX top 20 company on the move
  • A professional, supportive and friendly culture
  • A range of corporate and life style benefits
  • Employer of choice for gender equality

Click to apply or for more information contact Daniel Kefalas on 02 8121 3220

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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